Imagine it’s 2030. And an online shopping customer is posed with these
Do you want more selection?
Do you want faster shipping?
Do you want lower prices?
As someone accustomed to buying online, you can right away say the
answer will be an emphatic ‘yes’ to all of these.
It's interesting how the fundamental preferences of the future
consumer will stay the same as today's demands. Some things are basic
and won't change.
But how many of today's online retailers are tightening their nuts and
bolts around getting their basics right?
Right from its inception, the e-commerce giant invested its energy
into building a strong core - focussing on what won’t change.
Instead of redoing things at every opportunity of growth, they made
strides down the same path they had started.
Amazon had a clear vision of things people are going to want today and
in the foreseeable future. "And spinning those things up", according
to its CEO, Jeff Bezos, "will still be paying off dividends for
customers 10 years from now."
They offered a vast selection of products at competitive prices and
rolled out no hassle returns. As Amazon breezed through free shipping
and convenience, its competitors scrambled to keep pace. Though
same-day and next-day delivery looked enticing, it called for a quick
remodeling of business strategies. And these retailers were not
prepared for something like this.
The result? Amazon quickly became the go-to option for a growing
number of consumers.
Just like Amazon, you can get your core competency right, by adopting
a strong tech base for property operations. Most operatives seeking
modern solutions deploy multiple 'start from scratch' projects; that
are both time and cost-intensive. By leveraging data, you can avoid
going down that rabbit hole altogether.
This month, we have curated resources to help you make the most of
your building data so you don't reinvent the wheel - even while
customer demands shift.